Privacy Policy

Effective Date: March 26, 2025

Benchmark Body Metrics LLC (“we,” “us,” or “our”) operates the website benchmarkbody.com and provides in-person health and performance testing services including DEXA scans, VO₂ max tests, Resting Metabolic Rate (RMR) tests, and related assessments (“Services”).

Your privacy matters to us. We’re committed to keeping your personal information secure and being transparent about how we use it. This Privacy Policy explains how we collect, use, and protect your information when you use our website, scheduling systems, digital forms, and in-studio services throughout the United States (primarily Utah).

For any privacy-related questions, contact us at hello@benchmarkbody.com.
Benchmark Body Metrics is not a HIPAA-covered entity, and our services are provided for wellness and informational purposes only — not for diagnosis or treatment of medical conditions.

Information We Collect

We collect personal and performance-related information in order to deliver accurate testing, results, and customer support. The types of information we collect include:

1. Personal Information
   When you schedule a test, sign up for reminders, or contact us through our website, we collect your name, email address, and phone number. We typically do not collect mailing addresses unless voluntarily provided.

1. Health and Performance Information
   Through our intake forms and testing services, we may collect details such as weight, height, birth date, gender, and race/ethnicity. Our tests generate data about your body composition, cardiovascular capacity, and metabolic biomarkers, which we store securely so we can provide results and track changes over time.

1. Payment Information
   We process payments through third-party platforms (such as Stripe) both online and in person. These providers collect and process payment information on our behalf. We do not store full credit card numbers or bank details.

1. Technical Information
   Our website automatically collects certain data through cookies and analytics tools (Google and Meta), such as IP addresses, browser type, and pages visited.

1. Marketing and Communication Information
   If you opt in, we collect your email and phone number for newsletters, offers, or text reminders. You can unsubscribe or opt out anytime.

1. Service Notes and Records
   We may record customer notes, progress updates, and test data to help track performance changes and improve service quality.

How We Use Information

We use the information we collect to:

• Schedule appointments and deliver testing results

• Communicate with clients via email, phone, or text

• Track progress and improve service quality

• Analyze anonymized data to enhance performance and operations

• Send newsletters and promotional content (if you’ve opted in)

• Comply with legal or administrative requirements

Sharing and Disclosure of Information

We do not sell or rent personal information. We only share data as follows:

1. Service Providers and Vendors
   We use trusted platforms including Stripe (payments), Acuity (scheduling), GoHighLevel (CRM), Google (analytics), and Meta (marketing). These vendors process data solely on our behalf.

1. Legal Requirements and Safety
   We may disclose information if required by law or to protect our rights, privacy, safety, or property, and that of our clients or the public.

1. Aggregated and Anonymized Data
   We may share aggregated or anonymized performance trends that do not identify any individual.

Cookies, Analytics, and Tracking

We use cookies to help our website function and to understand visitor behavior.
Cookies from Google and Meta help us measure traffic, improve performance, and show relevant ads.

You can control or disable cookies through your browser or visit
Google Ad Settings and Meta Ad Preferences.
Disabling cookies may affect some site features.

Your Rights and Choices

You have full control over your data. You can:

• Request a copy of your personal information

• Ask us to correct or delete your information

• Opt out of marketing emails or texts

To make a privacy request, email hello@benchmarkbody.com. We’ll respond promptly and within a reasonable timeframe.

Data Retention and Security

We retain client records indefinitely to support long-term progress tracking.
Data is stored securely using local systems and cloud-based tools (Google Drive, Acuity, GoHighLevel).

Security measures include password protection, encrypted storage where applicable, and restricted staff access.
While no system is 100% secure, we take industry-standard precautions to safeguard your data.

Children’s Privacy

Our services are intended for individuals aged 14 and older.
Clients under 18 must have parental or guardian consent.

We do not knowingly collect information from anyone under 14. If we discover such data, we’ll delete it promptly.

Updates to This Policy

We may update this policy periodically. When we do, we’ll update the “Effective Date” above.
Continued use of our website or services after updates constitutes acceptance of the revised policy.

Contact Us

Benchmark Body Metrics LLC
3381 W Mayflower Ave Ste 100
Lehi, UT 84043
Email: hello@benchmarkbody.com
Website: benchmarkbody.com

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